Gen Z can often receive a lot of bad press, I hear comments like ‘They just don’t have the same work ethic as prior generations’ ‘They think they are entitled’ ‘They don’t have the same resilience we did’ and ‘They prioritise their own wellbeing over the organisation they are working for’ to quote just a few. But is this really a fair judgement of those born between the mid-1990s and early 2010s, Gen Z is a demographic, defined by their digital fluency, social consciousness, and a penchant for innovation and let’s face it, is prioritizing our wellbeing something we should all be thinking about?
I often reflect on my own time starting out in the world of recruitment, it was the absolute norm, if not expectation that you worked long hours, rarely ate away from your desk and I reckon I can count on my fingers the number of sick days I have had in over 23 years of full-time employment. But does this mean I was more productive, a better employee or even more importantly a better wife/Mother, probably not.
I think we can learn a lot from Gen Z and need to adapt our way of thinking and managing them. Gen Z stands out as a vibrant, technologically savvy group poised to reshape the world. I’m often in awe of how brave this generation is, so many starting their own businesses after leaving education. It took me until my late 30’s to take this step and I often wish I had been braver earlier on. There are obviously pros and cons to this. Anyone who owns a business will relate to how challenging this can be and perhaps it’s sometimes easier to learn your trade whilst working for a larger organisation as an employee and be provided with great training throughout this time but I think success is different for everyone and we all have a different path. In this blog, we delve deep into the psyche of Gen Z, unraveling the threads that weave together their unique identity.
The Digital Natives
Unlike their predecessors, Gen Z was born into a world where smartphones, social media, and the internet were already pervasive. From their earliest days, they navigated the digital landscape with ease, effortlessly mastering technology that confused older generations. For Gen Z, the internet isn’t just a tool—it’s a way of life, a virtual playground where they socialize, learn, create, and express themselves.
I have often observed my nieces and nephews of this generation who just pick these things up so easily and now my own children, tech is just the absolute normal part of life, and they learn how to use it with such ease.
Social media platforms like TikTok, Instagram, and Snapchat serve as their virtual stomping grounds, where they curate their identities, forge connections, and advocate for causes they believe in. They have a platform that allows them a voice that just wasn’t available when I grew up.
Diversity and Inclusion
Growing up in an increasingly interconnected world, Gen Z is more diverse and inclusive than any generation before them. They embrace diversity in all its forms, celebrating differences in race, gender, sexual orientation, and identity. With a heightened awareness of social justice issues, they’re unafraid to speak out against inequality and injustice, using their digital platforms to amplify marginalized voices and advocate for change.
This lights me up inside, although there is still a long way to go, I see young people all the time who are embracing who they are. I recently attended a dance show my 10-year-old was performing in, one of the dances performed was from the musical Jamie and I was cheering loudly at the end when the 3 teenage male dancers came out in sparkly dresses, incredibly brave and liberating at the same time. Huge credit to Wendy Hazel at Impact Dance (Bristol,UK) for the choreography on this one, your talent always amazes me.
For Gen Z, authenticity is paramount. They crave genuine connections and value brands that align with their beliefs and values. Companies that champion diversity, sustainability, and social responsibility are more likely to earn their loyalty and support. Gen Z isn’t just a consumer demographic—they’re a force for social change, driving demand for products and services that make a positive impact on the world.
Entrepreneurial Spirit
Raised in an era of economic uncertainty, Gen Z is remarkably entrepreneurial, seeking out opportunities to carve their own paths and pursue their passions. Armed with technology and an entrepreneurial mindset, they’re starting businesses, launching YouTube channels, and monetizing their hobbies in unprecedented ways. The gig economy holds appeal for Gen Z, offering flexibility, autonomy, and the chance to turn their side hustles into full-fledged careers.
Innovation is ingrained in the DNA of Gen Z. They’re digital natives who grew up in a world of rapid technological advancement, and they’re not afraid to embrace emerging technologies like artificial intelligence, blockchain, and virtual reality. With their innate curiosity and adaptability, Gen Z is poised to drive innovation and usher in the next wave of technological disruption.
Getting the best from Generation Z employees requires understanding their unique characteristics, motivations, and work preferences. Here are some strategies to effectively leverage the strengths of Gen Z in the workplace:
Embrace Technology
Provide them with the latest tools and software to streamline their work processes. Encourage the use of collaboration platforms, project management tools, and communication apps to facilitate teamwork and productivity.
Foster Collaboration and Diversity
Gen Z values collaboration and diversity. Create an inclusive work environment where all voices are heard and respected. Encourage teamwork, brainstorming sessions, and cross-functional projects to leverage the diverse perspectives of your Gen Z employees. Emphasize the importance of empathy, respect, and open-mindedness in all interactions.
Offer Flexibility
Flexibility is key for Gen Z employees who value work-life balance and autonomy. Offer flexible work arrangements such as remote work options, flexible hours, and review your holiday allowances as the standard probably won’t be attarctive. Trust your Gen Z employees to manage their own schedules and tasks, focusing on outcomes rather than micromanaging their day-to-day activities.
Provide Meaningful Work
Gen Z is driven by purpose and meaning in their work. Align their tasks and projects with the company’s mission and values, highlighting how their contributions make a difference. Offer opportunities for skill development, learning, and growth to keep them engaged and motivated. Provide regular feedback and recognition to acknowledge their achievements and contributions.
Embrace Diversity and Inclusion
Gen Z values diversity and inclusion in the workplace. Create a culture that celebrates differences and promotes equity and fairness for all employees. Implement diversity training programs, mentorship initiatives, and affinity groups to foster a sense of belonging and support for underrepresented employees. Lead by example and demonstrate a commitment to diversity and inclusion in all aspects of your organization.
Encourage Innovation and Creativity
Gen Z is highly innovative and creative. Encourage them to think outside the box, challenge the status quo, and bring fresh ideas to the table. Create a culture that rewards experimentation, risk-taking, and learning from failure. Provide opportunities for brainstorming, ideation, and creative problem-solving to harness the full potential of your Gen Z employees.
Conclusion
Gen Z is a generation unlike any other, characterised by their digital fluency, social consciousness, and entrepreneurial spirit. As we navigate an uncertain future, one thing is clear: the future belongs to Gen Z, and the world is eagerly awaiting the mark they’ll leave on it. For us as employers, parents or colleagues of this new generation entering the workplace, we need to learn and adapt our way of thinking, managing, and recruiting to ensure we stay ahead of the game. By understanding and embracing the unique characteristics of Gen Z, you can create a dynamic and inclusive work environment where they can thrive and contribute their best work.
“I think we can learn a lot from Gen Z and need to adapt our way of thinking and managing them. Gen Z stands out as a vibrant, technologically savvy group poised to reshape the world. I’m often in awe of how brave this generation is, so many starting their own businesses after leaving education. It took me until my late 30’s to take this step and I often wish I had been braver earlier on.”